Amra & Elma

Amra & Elma

Date: spring 2015
Categories: logo design, identity & branding
Tools: Adobe Illustrator

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

I did the branding for Amra & Elma, a lifestyle, travel and fashion blog run by two sisters. They are known for their fusion of classic attire and cutting-edge trendy styles, so I picked two contrasting typefaces to convey that in the logo. For “Amra,” I used Garamond, a beautiful classic serif that has been around for centuries. I did some light customization on the typeface for “Elma,” and gave it a spontaneous, delicate, feminine look.

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

I designed a short and a long version for their logo. The short one was used in the business cards and the long one was featured in the letterhead and on the actual website itself.

Ariel Cotton Amra & Elma Fashion Blogging Website Visual DesignAriel Cotton Amra & Elma Fashion Blogging Website Visual Design

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design

Ariel Cotton Amra & Elma Fashion Blogging Website Visual Design



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