flekman

Flekman Art

Date: summer 2014
Categories: interaction design, visual design, UI/UX design, eCommerce
Tools used: Adobe Illustrator

Ariel Cotton UI UX Design Flekman Art Ecommerce

Flekman Art is a tile-making business in Brooklyn. They approached me about creating a new design for their website. It functions both as a brochure site and as an eCommerce site where users can order the tiles they want. However, they ultimately ended up using another design because the back-end platform they chose would not have worked with mine.

Ariel Cotton UI UX Design Flekman Art Ecommerce

Ariel Cotton UI UX Design Flekman Art Ecommerce

I stuck mainly to neutral beige and gray tones because I didn’t want the colors to distract from the images. The website is rich with imagery of the tiles they use and the artwork they put on the tiles, and I wanted that to be the main focus. The use of orange comes from their logo, since it has orange in it.

Ariel Cotton UI UX Design Flekman Art Ecommerce

Ariel Cotton UI UX Design Flekman Art Ecommerce

Ariel Cotton UI UX Design Flekman Art Ecommerce

Ariel Cotton UI UX Design Flekman Art Ecommerce



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